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OCEAN X RICHITA BIHAKU: THE COMMUNICATIONS CAMPAIGN ENHANCED THE PREMIUM JAPANESE COSMETICS IN THE US MARKET 

Table of contents: 

  • OCEAN MARKETING USA AND RICHITA BIHAKU

  • MULTICHANNEL BRAND COMMUNICATIONS

  • CREATIVE MEDIA PRODUCTION

  • PROFESSIONAL WEBSITE DESIGN

  • US MARKET CONNECTION

OCEAN MARKETING USA AND RICHITA BIHAKU

Richita Bihaku is a Japanese skincare brand specializing in whitening and anti-melasma products. Founded in 2017 by CEO Thuy Trang and President Quy Nguyen, Richita Bihaku offers natural ingredients and highly effective skincare solutions for brightening and treatments for melasma. 

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In July, Ocean Marketing USA officially became a strategic partner and the marketing representative for Richita Bihaku in the US market.

The collaboration between Ocean Marketing USA and Richita Bihaku aims to reach potential customers and promote its products through effective marketing strategies.

MULTICHANNEL BRAND COMMUNICATIONS

With a regular appearance on various platforms, Richita Bihaku has the opportunity to optimize customer interactions and effectively reach its target audience. Ocean Marketing USA has implemented multichannel communication campaigns on Facebook, YouTube, and TikTok, delivering quality content that draws the interest of the target market.

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Facebook post design for the Collagen Peptide Supplement product

These efforts have achieved significant success, particularly on Facebook, where Richita Bihaku experienced a 95% increase in engagement compared to the initial stage.

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Youtube Richita Bihaku

On YouTube, thanks to the collaboration with Ocean Marketing USA, Richita Bihaku has gained millions of searches and views on this platform. Especially, the audiences of the brand's live streams have significantly increased, with over 8.6 thousand interactions.

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Interactions from Youtube Richita Bihaku

The combination of multichannel brand communications has helped Ocean Marketing USA and Richita Bihaku to measure and optimize their communication performance, ultimately enhancing effectiveness and achieving business goals.

CREATIVE MEDIA PRODUCTION

In close collaboration with Richita Bihaku, Ocean Marketing USA has continuously produced sophisticated and innovative multimedia materials including videos, images, and TV commercials, which have garnered praise. With the target of VIP customers, Richita Bihaku has built a brand visibility that delivers professionalism and the utmost premium value to its customers.

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The design of the “Premium Ingredient Chart of Collagen Peptide Supplement”

Video introduction of the Richita Bihaku natural skincare line

Video introduction of the Collagen Peptide Supplement production process

Ocean Marketing USA leverages diverse media channels to effectively convey dynamic and multidimensional information. This helps Richita Bihaku create a profound and long- lasting impression with customers.

PROFESSIONAL WEBSITE DESIGN

In order to reach and bring the brand closer to consumers, Ocean Marketing USA has assisted Richita Bihaku in redesigning their website with a user-friendly and easily-used interface, optimized for UX/UI to improve the customer experience. The simplicity and minimalism in design enable users to easily find information and engage in intuitive interactions.

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Website interface richita.com

Additionally, the Ocean Marketing USA team implements diverse and engaging content on the Richita Bihaku website, including images, videos, and detailed information about the brand's products and services. Ocean Marketing USA also optimizes SEO for the Richita Bihaku website, including on-page SEO, search optimization, and increasing viewer retention rates. This helps improve the website's position in search results and attracts a large number of new users.

Moreover, additional diverse payment functions are provided, along with the integration of convenient customer support channels, to ensure an excellent shopping experience for customers.

US MARKET CONNECTION

With the mission of advancing towards becoming a reputable and trustworthy beauty brand in the US market, Ocean Marketing USA implements multi-platform ad campaigns, focusing on four main types: Google Search, Google Display Network, Google Shopping Ads, and Video Ads/Youtube Ads. This activity not only creates a strong impression on users but also enables targeted reach and enhances brand awareness.

By monitoring the effectiveness of ad campaigns and regularly optimizing them to ensure the most cost-effective advertising expenses, the Ocean Marketing USA team has significantly increased the traffic to Richita Bihaku's Facebook page, with a tenfold increase compared to the initial numbers. The brand's reach has exceeded 110,000, surpassing the initial expectations of Richita Bihaku. Ocean Marketing USA has brought the reputation of Richita Bihaku to a wider audience, attracting a substantial number of potential customers.

Ocean Marketing USA has capitalized on the popularity of online shopping by integrating the Home Shopping program with online methods such as livestreams, websites, and Richita's page. This has shortened the purchasing time and facilitated timely interaction with customers in the quickest way possible.

Ocean Marketing USA is honored to be the marketing partner for Richita Bihaku. Our mission is to help Richita Bihaku establish its brand value, make a strong impression in the US market, boost sales, and provide premium experiences for millions of beauty enthusiasts.

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